ARTISTS
Min Yu HUNG · ChihCheng Huang · CHIEH LO
台灣，農業社會奠定了經濟發展的根基，代代流下的汗水積累成了現今物質繁華的年代。水牛在田梗間穿梭耕作的印象，於我們似乎是存在於教科書或歷史館中的一個畫面，黝黑的老農夫與強壯的水牛與碩果的水稻，是豐收同慶的象徵；如今，我們穿梭於城市和人際間，0與1的世界是隱沒於空氣中溝通的話語，展現各自生命的本質和創造生存的價值；不同時空畫面呈現，存在相同的理念和努力，這是屬於我們一脈相承，最純粹的牽絆。
In Taiwan, our agricultural roots laid the foundation for today’s economic growth. The image of water buffalo plowing between rice paddies—once a familiar sight of sun-worn farmers, sturdy buffalo, and golden harvests—now feels preserved in textbooks or museum displays.
Today, we navigate cities and digital worlds where communication flows through zeros and ones, yet the essence remains unchanged. Across different eras and landscapes, the same spirit of dedication endures—our most genuine and enduring bond.
2021 辛丑年，繼續延續一絆聯名計劃的故事。日復一日、年復一年，一個辛苦的一年又過去了，接下來迎接的是新的開始，也是一個充滿未知的挑戰。我們始終保持我們的本質，持續探尋生命和生存的腳步，在屬於自己的一席之地耕耘著，期許一次次收成的悲歡和快樂。辛苦，也不過如此；滿足，就是如此單純。
In 2021, the Year of the Ox, we continued the story of the Yi-Ban collaboration project. Day after day, year after year, another demanding year has passed, and ahead lies a new beginning filled with uncertainty. Yet we remain true to our essence, cultivating our own place in the world and embracing the joys and sorrows of each harvest.
AD ︳Si-Wei Lai
D ︳Maybe Chang
Artist ︳Min Yu Hung / ChihCheng Huang / Chieh Lo
Packaging ︳Min-Shin Tsai
凝聚傳統文化精髓以及現代藝術呈現，臻於至善的典藏之作，透過一幀畫面體現春節中每一個最美時光；用《一絆 – 本辛年 藝術跨界紅包收藏組》獻給在為生活默默耕耘的我們，也獻給在身邊的家人們。
Blending the spirit of traditional culture with contemporary art, this collectible piece captures the most beautiful moments of Lunar New Year. Yi-Ban – The Year of the Ox: Art Crossover Red Envelope Collection is dedicated to all who quietly cultivate their lives, and to the families who accompany us along the way.
包裝結構設計 Packaging Structure
視覺設計 Graphic Design
2021
一絆 「本辛年」
藝術跨界紅包收藏組
⟨ ban ⟩ 2021 Cross Border
Art Crossover Red Envelope Collection Set
