

包裝結構設計 Packaging Structure
視覺設計 Graphic Design
羑若畜牧所
2021
BeEgg 無垠微觀禮盒
BeEgg / 4W STUDIO Annual Project
人生變化,如同蛋生
從誕生後,有著歷練、轉變和毀滅因為有經歷過考驗和體驗,造就不同樣貌的變化。
將蛋型宇宙作為載體,透過寓意性探析虛實結合,並運用不同媒材表現出人生不同階段的狀態,詮釋出屬於我們每個人的蛋型宇宙。
跨界合作,讓再平常不過的食物,擁有了新的意義。
每一顆星球設計元素都代表著蛋階段性變化,水煮蛋初生般的乾淨,還帶著純粹和半罩玻璃保護層,帶著新奇的眼神看世界;溏心蛋雖然經過磨練,但核心保有原本的柔軟彈性,有著對應世界人事物的方向,讓自己優雅俐落地存在著。
茶葉蛋則保經歷練,裂縫不是不良的表現,而是沉靜內歛的痕跡,放下浮華的外表,更多的是責任的擔當。將每一個過程的心境轉化成視覺元素,不只是美,更多的是深層的故事內涵。
透過視覺、味覺的整合,打造精緻的蛋型宇宙空間,一同品味人生變化!
Life, like an egg, begins in a singular moment of creation.
It unfolds through trial, transformation, and ultimate rebirth. Every test endured and experience embraced shapes the unique contours of who we become.
Using the "Egg-Universe" as a vessel, this project explores the interplay between the virtual and the tangible. Through diverse mediums, it captures the distinct states of life’s various stages, rendering a cosmic narrative that belongs uniquely to each of us. Through cross-disciplinary collaboration, an everyday ingredient is elevated, infused with profound new meaning.
Each celestial element embodies a specific phase of this evolution:
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The Hard-Boiled Egg represents the purity of inception—pristine and unblemished, safeguarded by a glass dome, gazing upon the world with unclouded wonder.
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The Soft-Boiled Egg reflects a soul refined by experience. Though tempered, its core remains tender and resilient—navigating life’s complexities with poised, understated grace.
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The Tea-Infused Egg bears the marks of deep endurance. Its delicate cracks are not flaws, but silent honors earned through time—a shedding of superficiality in embrace of true devotion and responsibility.
By translating internal emotional shifts into tactile visual language, this space offers more than aesthetic beauty; it unveils a quiet, profound narrative.
Through the seamless fusion of sight and taste, we invite you into an exquisite Egg-Universe to savor the rich, evolving flavors of life.

BeEGG選擇極具反光、折射效果的鏡面鋁箔卡,搭配極黑且消光的元素紙,巧妙調配整體包裝視覺佔比,使低調的感受向前、奢華感則退後,最後再佐以細緻的後加工點綴,創造組織出BeEGG的風格小宇宙。
For BeEGG, we selected highly reflective, light-refracting mirror aluminum foil card paired with ultra-black, matte 元素紙. By carefully balancing their visual presence, the understated qualities are brought forward while the sense of luxury subtly recedes. Finely executed finishing touches complete the composition, shaping a small stylistic universe unique to BeEGG.




AD / D ︳Si-Wei Lai
CG artwork ∣ Pin-Ju Lai
illustration ∣ Hanna Chen
Packaging ︳Min-Shin Tsai






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