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  • 包裝結構設計 Packaging Structure

    視覺設計 Graphic Design

  • 羑若畜牧所

  • 2021

BeEgg 無垠微觀禮盒
BeEgg / 4W STUDIO Annual Project

人生變化,如同蛋生


從誕生後,有著歷練、轉變和毀滅因為有經歷過考驗和體驗,造就不同樣貌的變化。
將蛋型宇宙作為載體,透過寓意性探析虛實結合,並運用不同媒材表現出人生不同階段的狀態,詮釋出屬於我們每個人的蛋型宇宙。
跨界合作,讓再平常不過的食物,擁有了新的意義。
透過視覺、味覺的整合,打造精緻的蛋型宇宙空間,一同品味人生變化!

Boundless yet delicate, the egg mirrors the journey of existence.
From birth to transformation and destruction, every stage shapes who we become through trials and experiences.

Taking the egg-shaped universe as a metaphorical vessel, the project explores the fusion of reality and imagination, using diverse materials to express life’s evolving states — a reflection of each of our personal universes.

Through this cross-disciplinary collaboration, the ordinary egg is given new meaning.
By integrating vision and taste, we create a refined “egg universe” — a space to savor the ever-changing flavors of life.

BeEGG選擇極具反光、折射效果的鏡面鋁箔卡,搭配極黑且消光的元素紙,巧妙調配整體包裝視覺佔比,使低調的感受向前、奢華感則退後,最後再佐以細緻的後加工點綴,創造組織出BeEGG的風格小宇宙。

For BeEGG, we selected highly reflective, light-refracting mirror aluminum foil card paired with ultra-black, matte 元素紙. By carefully balancing their visual presence, the understated qualities are brought forward while the sense of luxury subtly recedes. Finely executed finishing touches complete the composition, shaping a small stylistic universe unique to BeEGG.

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AD / D ︳Si-Wei Lai

CG artwork ∣ Pin-Ju Lai

illustration ∣ Hanna Chen

Packaging ︳Min-Shin Tsai

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