2023 癸卯年「春到帖」

包裝結構設計 Packaging Structure

視覺設計 Graphic Design
SOLD OUT
2023

Sustainable Project
Inverted Spring 2023

在暖化世代收藏一方瑰麗；在蓄勢年代啟動一方衝勁。

迎接2023年活躍的世界，更多的交流讓我們重返充滿活力和生機的一年！「Inverted Spring 春到帖」是4W STUDIO發揚傳統的起點，以春節中承載人們期許和祝福的春帖為計畫的基礎，回歸並賦予創新的形象；癸卯年，是時候揮別世界帶來的沉靜和動盪，重新踏進人跟人跟之間的互動，把想說的、想祝福的話都表達出來！

In an era of global warming, we treasure beauty; in a time of renewal, we ignite momentum.

Welcoming the vibrant world of 2023, renewed connections bring us back to a year full of life and energy! Inverted Spring marks the beginning of 4W STUDIO’s reinterpretation of tradition — drawing inspiration from the Spring Festival’s symbolic blessing scrolls, reimagined with a contemporary touch. The Year of the Water Rabbit invites us to leave behind the stillness and uncertainty of past years, to reconnect, express our wishes, and share blessings once more.

2023癸卯年「Inverted Spring 春到帖」與ㄇㄚˊ幾兔一起渡過；一手謝謝去年經歷過的每一個時光，即使辛苦也是會成為未來的一部份；用軟萌的姿態、明亮的雙眼迎接新的一年，一個嶄新的狀態和開朗的心情，今年將擁有的一切都是值得努力的，累積的、獲得的都將陪伴繼續一手交接給來年！

實用又貼心的展示功能，隨心展示將新春的祝福帶進生活中；集美學、功能和體驗，安靜又自帶個性和不安於現況的倔強堅持。春帖，以現在進行式發酵著，感謝去年的我們，發現今年的美好，期待來年更上一層的願景，融合設計和生活一起駐守著相同的美好寓意。

In 2023, the Year of the Water Rabbit, Inverted Spring celebrates the season together with ㄇㄚˊ幾兔 (Maji Rabbit) — one hand waving to thank every moment of the past year, even the difficult ones that shaped who we are; the other ready to embrace a new beginning with soft charm and bright eyes.

With a fresh spirit and open heart, everything this year will be worth striving for — every effort, every gain, passed forward into the next. Its thoughtful and functional display design brings New Year blessings naturally into daily life, blending aesthetics, practicality, and experience. Quiet yet full of character, Inverted Spring embodies gentle persistence — a living expression of gratitude for the past, appreciation for the present, and hope for the year ahead, where design and life share the same beautiful meaning.